HUMAN NATURE ART
Multi-Tool Funnel & Backend System Architecture
CASE STUDY:
Roel’s program required a structured backend system connecting website, payments, CRM automation, and operational tracking — without relying on an all-in-one platform.
The objective was to build a sustainable lifecycle system while maintaining clear enrollment visibility.
The backend was built using a layered multi-tool approach:
Framer – Website built externally
Stripe – Payment processing
Kit (ConvertKit) – Automation and CRM management
Make – Integration between Kit and Google Sheets
Google Sheets – Client tracker for operational visibility
A client purchases via Stripe (embedded on the Framer website).
Stripe sends transaction data via webhook to Google Sheets.
Google Sheets acts as the master enrollment database.
Make passes structured data from Google Sheets into Kit.
Kit applies the correct program tag and triggers the appropriate automation sequence.
This architecture ensures both automation and operational visibility are maintained.
An abandoned checkout sequence was implemented to re-engage incomplete purchases automatically.
This protects potential revenue without manual monitoring.
A scheduled Temperature Check email containing an embedded survey is sent during delivery.
Client responses trigger conditional automation, dynamically adjusting follow-up communication based on engagement.
Once inside Kit:
Clients are segmented by program category
Automated onboarding begins
Delivery sequences are triggered
Offboarding and upsell workflows activate at defined stages
Each program tier follows its own structured journey.
The result is a cohesive backend system that:
Automates onboarding and delivery
Maintains centralized enrollment tracking
Protects revenue through abandoned checkout recovery
Monitors engagement mid-program
Operates seamlessly across multiple tool
This project demonstrates that with proper lifecycle mapping and structured automation logic, a multi-platform stack can function as a scalable backend ecosystem.
If your funnels, CRM, or automation feel disconnected, it’s time to build it with clarity and intention.
I design structured systems that support real business growth and not temporary fixes.
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FATHER RESET EXPERIENCE
PROJECT #1
This project focused on designing and implementing a high-converting landing page aligned strictly with the client’s established brand guidelines.
The page follows the brand’s typography, colour system, tone of voice, and visual hierarchy while structuring the messaging to guide visitors clearly from awareness to action.
Built to support lead capture and structured funnel flow.
Focus: Funnel design and layout
Platform: GoHighLevel
Integration: Lead capture form connected to CRM
INNER PILGRIM PROGRAMME
PROJECT #2
This project involved architecting a complete offer ecosystem rather than a standalone landing page.
The front-end funnel was developed in alignment with the client’s brand guidelines and integrated into a structured backend system designed to manage the full client journey.
The implementation included:
Conversion-focused landing page with structured lead capture
Checkout page integration
Automated payment confirmation
Client onboarding workflows
Service delivery sequences
Internal notifications
Offboarding workflows
Retention and re-engagement sequences
Each stage is connected through defined CRM tagging and automation logic, ensuring a seamless and automated experience from first visit through post-program retention.
The system was implemented inside GoHighLevel with lifecycle mapping completed prior to build to ensure clarity and structure before automation.
